Reopening of Soho Chanel Store

As Mademoiselle Coco once said, "In order to be irreplaceable, one must always be different". Well Chanel has done just that with the reopening of its Soho store. The label known for its refined style, tweed coats, two-tone ballet flats and 2.55 quilted bags has gone for the rock chic look - lots of leather, lace and transferable tats. Not to mention an uber cool following of A-Listers including Diane Kruger, Abbey Lee, Natasha Poly, Alexa Chung, Erin Wasson and Julia Restoin-Roitfeld. Mr Lagerfeld has done it again! A creepy, yet incredibly talented man.

Jessica Stam

Alexa Chung with Erin Wasson

Abbey Lee with her new blonde look

Mr Lagerfled

Julia Restoin-Roitfeld

Magdalena Frackowiak

Chanel tatts ♥

Rachel Bilson

Lily Donaldson

Elisa Sednaoui - Isn't she just adorable?

Diane Kruger

Blake Lively

Sarah Jessica Parker

Joe Zee, Brad Goreski (he is so adorable!), Rachel Zoe & Rodger Berman


Pics from Studded Hearts, Style.com & Getty Images

Erin Wasson

All from  Studded Hearts

What words could be used to describe Erin Wasson's style? Perhaps "Refined Grunge" are appropriate. Her style reminds me much of Kate Moss's style in that she doesn't seem to follow trends  but still looks incredibly on trend. I love the military vest and fur coat. The military style seems to have become a classic over the last few years - Military boots, vests, coats and jackets. I suppose it's like Manstyle trousers and shirts - Always considered sexy on a woman year after year. The denim shorts looked refined with the black pumps and elegant white blouse, as does the LBD. I think the beauty of Erin's wardrobe choices are that the pieces are very much "Girl-next-door" pieces, rather than screaming designer-designer. Same goes for her hair and makeup that give that "I did it myself" look.